Offering Beachfront Amenities
by Apryl Chapman Thomas

Many may think that being a beachfront property is the ultimate amenity in itself, but for those properties that border the beach, location is only the beginning. To stand out from and compete with others located on the same beach, it comes down to what hotels and resorts can offer their guests when they set foot on the white sand. Of course there are pools; usually one is located where guests can soak in not only the sun, but also views of the beach. Some properties place their concession stands or quick-service eateries on the beach side as well. During the height of the season, many properties even offer beachfront games (or rental of equipment), fitness classes such as beach walks or yoga and even sandcastle building classes. With any or all of those amenities and services, there may be a nominal fee to guests.

For some properties, like the Hilton Sandestin Beach, Golf and Resort Spa, located at the end of the Beaches of South Walton in Northwest Florida, the amenities begin before guests even step outside.

“We have a complimentary tram service that shuttles guests from the bayside to the beachfront,” says Marshall Thompson, vice president of sales and marketing. “This allows everyone to enjoy both sides without having to get back into their cars.”

As far as beach amenities go, guests can rent an umbrella and two chairs, starting at a half-day rate. Thompson adds that from time to time the property offers beach setup packages. In addition, there are manned kiosks available for guests interested in recreational opportunities, such as kayaking, parasailing and riding a catamaran. All of those options are at an additional charge to guests.

“We will get guests up in air or in the water,” Thompson comments.

He looks at the amenities as an added-value benefit.

“We are a family resort, so guests bring their kids, and everyone has a good time.”

From the Gulf to the Atlantic, the beachfront amenities don’t really differ. Ocean Isle Inn on Ocean Isle Beach, N.C., has a beachfront pool and works with a contractor to offer other amenities as well.

“Beginning on Memorial Day weekend, we begin beach chair rentals that start at single day rates up to discounts for multiday and week rentals,” says Lee Shapiro, general manager. “The contractor also offers sailboat and catamaran rides, also for an additional charge.”

Shapiro points out that his property is a family-friendly one as well.

“Families love us. In addition to our amenities, we also offer many family-themed, kid-themed weekends.”

Beachfront properties may vary in size and looks, but there is one common theme. While the beach is the main attraction, the overall experience shouldn’t end there. Properties want their guests to have a seamless vacation (because it is a getaway) and more important, to return the next year. Guests don’t want to have to carry umbrellas, chairs and other large items down to the beach. They also want options. A variety of beachfront amenities (extra bonus if they’re creative) are a great way to keep guests happy, entertained and on property.