Augusta Convention & Visitors Bureau Re-Brand Invites Visitor’s to be a Part of “Us”
The goal for the rebrand, that comes on the heels of the continued revitalization of the eclectic city, is for visitors and residents alike to be able to automatically see themselves in Augusta. The new tagline and branding of “Come See AugUSta,” with an emphasis on the “US,” along with the accompanying promotional materials that star local Augustans and showcase their favorite ways to experience the city, aims to personalize each and every visitor’s experience.
“Through research, we have learned that the aspect of our community that sets us apart from other destinations in the minds of our visitors is the authentic southern hospitality and friendliness that Augusta radiates” said ACVB President/CEO Bennish Brown. “We see this as a huge compliment and pride ourselves on this trait. As being the face of the city, and typically the first stop and experience for our guests, it is the goal of our organization to make sure that everything we do reflects this reputation. We feel that this new brand along with our new Experience Center does just this by making everyone feel like they are welcome here and are a part of US.”
Rosen Hotels & Resorts Reopens
Clarion Inn Lake Buena Vista in Central Florida as Rebranded Rosen Inn Lake Buena Vista on Oct. 1, 2020
“We are so honored to be part of the Central Florida hotel landscape and cannot wait to welcome our guests back to the hotel as a Rosen Inn when we reopen on Oct. 1,” said General Manager Bob Coletti, a twenty-plus-year Rosen associate. “While our dedication to an exemplary guest experience has never wavered, we are excited to now be part of the Rosen brand and to welcome guests who will readily recognize the attributes the Rosen name provides.”
Rosen Inn Lake Buena Vista guests can enjoy their stay with peace of mind with Rosen’s Total Commitment™, a guest and associate safety and well-being initiative implementing the highest standards of cleanliness and security. Jointly developed with the healthcare professionals at the Rosen Medical Center, the hotel’s general manager and department heads and the corporate risk management team, the program has transformed the consistently spotless properties at every level with new measures, vetted and tested for the utmost effectiveness in line with the CDC requirements for COVID-19.