Miami Beach, Florida, unveils a new, multi-channel marketing campaign, "My Miami Beach, Your Escape," featuring a selection of photos capturing the lure of Miami Beach shot by local photographers.
Through November, the campaign provides an insider's look at Miami Beach through a collection of images shot by locals.
Images were selected from a social media call for submissions asking local photographers to capture shots that represented their take on Miami Beach. Photography chosen and currently running in the campaign was captured by Gabriela Adian, Patty Villa, Majo Grossi and Michael del Riego, all of who provided a unique take on the destination through their own lens.
Additionally, the campaign will feature renowned celebrities and personalities that call Miami Beach home and represent art, food, wellness, culture and the local lifestyle.
Keep up with the "My Miami Beach, Your Escape" campaign and to view the upcoming social videos series featuring local personalities, follow @ExperienceMiamiBeach on Facebook and Instagram and @EMiamiBeach on Twitter.
Those inspired by the campaign and ready to plan their next getaway can download the official app at http://www.miamibeachapi.com.
image provided by Miami Beach Visitor and Convention Authority