72 percent of Americans say they plan to either maintain or increase their number of hotel stays in 2024 compared to 2023, and hotels remain the top lodging choice for likely travelers, according to a survey* commissioned by the American Hotel & Lodging Association and conducted by Morning Consult.
The survey found that most Americans (53 percent) plan to travel overnight for leisure during the next four months, and 32 percent plan to travel overnight for business. Hotels remain the most popular lodging choice for likely travelers, including 71 percent of likely business travelers and 50 percent of likely leisure travelers.
Despite the positive outlook for hoteliers, the survey also showed that inflation is preventing hotels and other travel-related businesses from reaching their full potential. It found that over the next four months:
56 percent of respondents said they are less likely to stay in a hotel because of inflation
53 percent said they are less likely to travel overnight because of inflation
48 percent said they are less likely to travel by airplane because of inflation
44 percent said they are less likely to rent a car because of inflation
Other key findings include:
51 percent of respondents said they are likely to travel overnight for a family trip in the next four months, 39 percent of whom said they would likely stay in a hotel.
38 percent said they are likely to travel overnight for a romantic getaway in the next four months, 60 percent of whom said they would likely stay in a hotel.
32 percent said they are likely to travel overnight for Spring Break, 45 percent of whom said they would likely stay in a hotel.
35 percent of those surveyed ranked high-speed Wi-Fi as the top technological amenity they consider when evaluating hotels.
14 percent of those surveyed ranked keyless entry or mobile check-in as the top technological amenity they consider when evaluating hotels.
“These survey results underscore the tremendous potential 2024 holds for hoteliers and hotel employees,” said AHLA President & CEO Chip Rogers in a released statement. “The year ahead will not be without challenges, however, and these findings show that inflation is preventing hotels from reaching their full potential. Still, hoteliers are optimistic about the year ahead and excited to continue providing excellent services for guests throughout 2024.”
*The poll surveyed 2,202 U.S. adults from Jan. 6-7, 2024.