Explore Gwinnett, the tourism marketing brand for the Gwinnett Convention and Visitors Bureau (GCVB) in Georgia, announced the launch of its Hospitality Flock Program – a first-of-its-kind destination safety initiative that will place more than 100 new Flock Safety cameras in the county’s hotels and major venues.
Utilizing cellphone camera technology to read license plates and capture traffic data, the Flock Safety cameras will play a key role in increasing security and minimizing crime, ensuring Gwinnett County remains a secure destination for business and leisure travelers.
Through this new program, Explore Gwinnett will provide one or two Flock cameras per hotel in Gwinnett County, depending on the size of the property. The cameras will provide both county and city police with critical information to investigate and solve crimes. The county currently has 300 Flock cameras installed at key intersections, highways and large businesses and since 2020, the addition of Flock Safety cameras in and around Gwinnett County’s Central Precinct has resulted in a 19 percent decrease in robbery and 8 percent decrease in motor vehicle theft. Once installed at all of the county’s hotels, there will be more than 410 Flock cameras across Gwinnett County. Explore Gwinnett’s Flock Safety camera initiative will account for nearly a fourth of the Flock cameras in the county.
Founded in 2017, Flock Safety is a public safety operating system that aims to eliminate crime while respecting individual rights, building devices that capture objective evidence and use machine learning to detect and deliver unbiased investigative leads to law enforcement. Communities that have implemented Flock Safety have reported crime reductions of up to 70% and the program is now used by more than 1,500 cities across the United States.
photo courtesy of Explore Gwinnett