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Best Western Hotels & Resorts Enhances Industry-Leading We Care Clean Program With P&G Professional

Best Western® Hotels & Resorts (BWHR) continues to enhance its industry-leading cleaning program, We Care Clean ˢᴹ, through its partnership with P&G Professional, the away-from-home division of Procter & Gamble.

Today BWHR announced the addition of Microban 24 Professional to its cleaning protocol. Starting this fall, all 2,300 Best Western-branded locations across the U.S. and Canada will have access to Microban 24 Professional, adding an extra layer of protection for hotel guests.

A recent survey from P&G Professional found that 70 percent of hotel guests have a more stringent definition of "hotel cleanliness" since COVID-19. In addition, over 60 percent rated overall cleaning and housekeeping procedures as extremely important attributes to their guest experience.

For nearly 75-years, BWHR has been an industry leader in its reputation for providing clean, well-maintained accommodations and the We Care Clean program is no exception.

Based on guidance from leading health and safety agencies, the program addresses everything from the guest room and common area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining the high level of customer service BWHR is known for. Through the partnership with P&G Professional, Best Western-branded hotels are equipped with trusted and recognized brands of cleaning products.


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