The Tennessee Department of Tourist Development (TDTD) kicks off its travel season with a new campaign aimed at protecting the health of visitors and residents.
The “For the Love of Tennessee, Travel Safe” initiative reminds residents to play, but play it safe, by exploring the state’s unmatched scenic beauty, outdoor activities, urban centers and charming small towns while following key safety guidelines like mask-wearing, social distancing and sanitization.
The campaign, produced in partnership with advertising agency VMLY&R, launched today and will run through December with TV, print, digital, radio and billboard ads showcasing the many ways residents and visitors can travel safely throughout the COVID-19 pandemic.
As part of the campaign, Tennessee natives and singer-songwriters Drew and Ellie Holcomb hit the road for an epic 1600-mile R.V. trek throughout the state with their children, exploring hidden gems and natural wonders where social distancing is effortless and expected.
Drew and Ellie also wrote new music while on the trip, inspired by the state’s sights and sounds, which will release as part of the campaign.
The Holcomb family adventures feature safe dining and activities in communities including Chattanooga, Kingsport, Lynchburg, Memphis, Nashville, Paris, Townsend and more, several Tennessee State Parks and the U.S. National Park’s Obed Wild and Scenic River in Wartburg.
Their adventures will debut in a 4-part web series starting Wednesday, Oct. 21 via @TNvacation on YouTube, Instagram and Facebook. New episodes will debut weekly. Drew Holcomb and the Neighbors’ song “Tennessee” serves as the soundtrack to one of a handful of ads scheduled to air this fall.
photo, Tennessee River in Chattanooga; personal collection