The recently-released Warner Bros. film Wonder Woman 1984, which shot for several weeks in Alexandria, Virginia, in the spring and summer of 2018, features a special product placement with Virginia Tourism's iconic Virginia is for Lovers brand, the official tourism slogan of the Commonwealth of Virginia, as well as the longest-running state tourism campaign in the United States, featured on a large-scale prop. The prop will be on display in Old Town Alexandria Jan. 7 to Feb. 28, 2021, and will be accompanied by more film-inspired experiences.
The Virginia Film Office partnered with Warner Bros. to include a seven-foot-tall drum prop emblazoned with the Virginia is for Lovers logo on-screen during a scene filmed at the Landmark Mall in Alexandria. Warner Bros. created an accompanying promotional video for Virginia Tourism featuring the set piece in action, as well as star Gal Gadot and director Patty Jenkins speaking about their time in Virginia.
The much-anticipated sequel to 2017's Wonder Woman was released in U.S. theaters and on HBO Max on December 25, 2020.
In addition to viewing the window display, film enthusiasts can experience a new self-guided outdoor stroll among film- and TV-related sites in Old Town Alexandria plus a variety of Wonder Woman-inspired offerings at select Alexandria businesses beginning Jan. 7, 2021. Business offerings include themed cocktails, beer packages, gourmet popcorn, donuts and original tattoo designs available as temporary or permanent tattoos.
The Wonder Woman 1984 / Virginia is for Lovers drum prop display in Old Town Alexandria is presented by Virginia Tourism Corporation, the Virginia Film Office and Visit Alexandria, with display space generously provided by Route 66 Ventures.
It was recently announced that the redevelopment of the Landmark Mall site into a four million-square-foot community is advancing to include a new hospital campus from INOVA Health System as part of a mixed-use, walkable urban village.