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Summer Travel Poll: 61 Percent of Americans Likely to Travel for Leisure


photo personal collection (2017)

According to a new survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult, sixty-one percent of Americans plan to travel overnight for leisure in the next four months, and 34 percent of Americans expect to increase their overnight leisure travel this summer compared to last year.

 

The poll surveyed 2,202 U.S. adults* from April 25-28, and found that 31 percent of Americans said they plan to increase their number of hotel stays this summer compared to last summer.

 

Regarding business travel, 35 percent of Americans said they expect to take an overnight business trip in the next four months, and 16 percent said they plan to increase their level of business-related travel this summer compared to last summer.

 

This summer, hotels remain the top lodging choice for business (60 percent) and leisure (46 percent) travelers.

 

The poll results are good news for hoteliers, who continue to face challenging economic headwinds, including a nationwide labor shortage and high interest rates. However, the survey shows persistent inflation remains a significant obstacle to growth for hoteliers and other travel-related businesses. It found that over the next four months:

  • Fifty-five percent of respondents said inflation will likely reduce their chance of staying in a hotel, down slightly from 56 percent in January.

  • Fifty-one percent said inflation is likely to reduce their chance of traveling overnight.

  • Forty-six percent said inflation is likely to reduce their chance of airplane travel.

  • Forty-four percent said inflation is likely to reduce their chance of renting a car.

 

Other findings include:

  • Fifty-two percent of respondents said they are likely to travel overnight for a family trip in the next four months – up from 51 percent in January – 36 percent of whom said they would likely stay in a hotel.

  • Forty-two percent said they are likely to travel overnight for a romantic getaway in the next four months, and 56 percent said they would likely stay in a hotel.

  • Thirty-one percent said they are likely to travel overnight for Memorial Day, 35 percent of whom said they would likely stay in a hotel.

  • Thirty-two percent of those surveyed ranked high-speed Wi-Fi as the top technological amenity they consider when evaluating hotels.


According to a new survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult, sixty-one percent of Americans plan to travel overnight for leisure in the next four months, and 34 percent of Americans expect to increase their overnight leisure travel this summer compared to last year.

 

The poll surveyed 2,202 U.S. adults from April 25-28, and found that 31 percent of Americans said they plan to increase their number of hotel stays this summer compared to last summer.

 

Regarding business travel, 35 percent of Americans said they expect to take an overnight business trip in the next four months, and 16 percent said they plan to increase their level of business-related travel this summer compared to last summer.

 

This summer, hotels remain the top lodging choice for business (60 percent) and leisure (46 percent) travelers.

 

The poll results are good news for hoteliers, who continue to face challenging economic headwinds, including a nationwide labor shortage and high interest rates. However, the survey shows persistent inflation remains a significant obstacle to growth for hoteliers and other travel-related businesses. It found that over the next four months:

  • Fifty-five percent of respondents said inflation will likely reduce their chance of staying in a hotel, down slightly from 56 percent in January.

  • Fifty-one percent said inflation is likely to reduce their chance of traveling overnight.

  • Forty-six percent said inflation is likely to reduce their chance of airplane travel.

  • Forty-four percent said inflation is likely to reduce their chance of renting a car.

 


*Morning Consult Survey Methodology

The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus two percentage points.

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